Muscovado
Creative Direction
Graphic Design
Client needs
An independent coffee shop looking to elevate its brand and create a more consistent, recognisable presence across in-store and digital touchpoints.
Solution
I developed a cohesive brand identity inspired by the raw qualities of muscovado sugar, and rolled it out across point of sale materials, website design and ongoing creative. The result is a warmer, more confident brand that better reflects the quality of the product and the character of the space.
