Data Labs
Creative Direction
Graphic Design
Client needs
Ipsos Data Labs is a strategic analytics offer that combines deep research expertise, proprietary data assets and emerging AI capabilities to help organisations make smarter decisions. I was tasked with developing a distinctive visual identity that would differentiate the offer in a crowded market while remaining flexible enough to scale across multiple digital and print touchpoints.
Solution
Rather than relying on the predictable visual language often associated with data and AI, abstract graphics, networks and artificial effects, I developed a more human and premium creative direction centred on close-up natural textures. The concept reflects the idea of uncovering hidden patterns and meaningful insights from complex information, creating a visual identity that feels intelligent, credible and distinctive.
I led the creative direction from concept through to rollout, developing a scalable design system that could be applied consistently across presentations, reports, digital experiences and marketing materials. By establishing clear visual principles and reusable assets, the identity not only differentiated the Data Labs offer but also provided teams with a practical framework for creating future communications efficiently and consistently.
My role
Creative direction, Concept development, Brand identity, Design system, Stakeholder collaboration, Digital rollout, Presentation design, Marketing collateral
Feedback
”You’ve conveyed our product and its offer as something clear, engaging, and easy to grasp. Materials were distilled with simplicity and purpose, making them not just understandable, but genuinely usable”. [Internal client]