Data Labs
Creative Direction
Graphic Design
Client needs
Ipsos Data Labs is a new enhanced offer focused on harnessing Ipsos’ deep data analytics expertise, unique data assets, and cutting-edge data technologies, including artificial intelligence. The offer required a creative approach that would enable it to stand out amongst its competitors.
Solution
Instead of using generic, artificial visuals typically linked to data and analytics, I took a unique approach – using close-up natural textures to evoke insight, depth, and real-world relevance. This modern design style aligns well with a high-end audience and has been applied across presentations, reports, the website and more.
Feedback
”You’ve conveyed our product and its offer as something clear, engaging, and easy to grasp. Materials were distilled with simplicity and purpose, making them not just understandable, but genuinely usable”. [Internal client]
