Roles
Creative Direction, Graphic Design
Client
Ipsos
Brief
Latest edition to the Ipsos Global Trends study which aims to cover everything about being human in 2020, and what the future may hold, by looking at people as citizens, consumers, customers and shoppers. What was particularly different for this update is that the Trends and Futures team wished to monetise the content and as a result of the research team trying out new ideas many decisions had to be made along the way.
Solution
The desire to monetise content meant a far wider range of collateral was required beyond the main print report, website and data set. Deliverables extended to include an image library, interactive data portal, social media templates, workshop and launch materials. Alongside this product specific templates were also created so that the research team could self-serve as much as possible. To ensure consistency look and feel adhered quite closely to brand guidelines, as this is a Global product which was also launched in the US and France. The project ran around 6 months in total.
