GBI

The Global Business Influencers survey, (GBI) runs in 16 markets and collects information on their media consumption, business, travel, luxury, financial and lifestyle habits.

A complete rebrand of the survey, beginning with the logo. Stakeholder feedback was very positive. ‘Looks good to me, really fresh compared to a lot of other things out there.’ [The Economist] ‘I really like it. Modern and sleek.’ [The Financial Times].

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