Internet
Advertising
Bureau
Role
Creative Direction
Graphic Design
Client needs
The Interactive Advertising Bureau (IAB) commissioned qual research into the future of voice technology (Alexa, Siri) for brands. The challenge was how to take the eclectic research results and turn them into a coherent and visually engaging deliverable, which worked not only as a whole but also as individual elements.
Solution
Alongside the main ppt report we created a colourful and visually playful booklet in IABs brand to deliver the key insights from the research which was then distributed amongst the IAB membership and presented at their workshops.
Feedback
”Thanks for turning around the report in record time – it looks amazing and it really helps having a take away so people can digest further and be reminded of the research when back at their office.” [IAB]
