Ipsos Global Trends
Roles
Creative Direction
Graphic Design
Client needs
The latest edition of the Ipsos Global Trends study sought to deliver a comprehensive view of what it means to be human today, and what the future may hold, exploring behaviours as citizens, consumers, customers and shoppers. Uniquely, this iteration introduced a commercial objective, with the Trends and Futures team aiming to monetise the content. As new approaches were tested throughout the research process, the project required ongoing decisions and a flexible, responsive delivery model.
Client solution
To support monetisation, the project expanded beyond the core report, website and dataset into a broader suite of collateral, including an image library, interactive data portal, social media templates, and launch materials. Templates were also developed to enable team self-service. A consistent visual approach aligned with brand guidelines ensured suitability for global rollout, including the US and France. The project was delivered over six months.
