Global Business Influencers
Roles
Creative Direction
Graphic Design
Client needs
To expand its reach and attract clients, the Ipsos Affluent Survey rebranded. In collaboration with The Economist and The Financial Times, the study explores media usage, consumption behavior, and the interests of affluent professionals.
Solution
Rebranded as ‘Global Business Influencers’, we developed a new logo and visual identity to align with the affluent theme and ensure consistency across touchpoints. With prominent subscribers like MediaCom, Fortune, and Bloomberg, a refined, high-quality aesthetic was essential.
